Why Break Rules?

& How Break a Rule Works

Influence, respect, and admiration isn't earned by playing it safe. You need to challenge old limits, take intelligent risks, & dare to be human.

Today’s successful professionals have a unique vision, they follow their own path, and capitalize on their authentic voice and strengths.

Those who consistently:

• challenge old limits

• take intelligent risks

• and dare to be human

. . . are going to be exponentially rewarded in the midst of ever growing competition and increasingly rapid change.

Following the rules only assures you’ll get lost in the pack.

But breaking rules isn’t about cheating on your taxes or stealing paper clips.

The rules that successful professionals break are the hidden rules in our culture that disable excellence.

Break a Rule is an assessment & training tool that helps professionals rise above the rules of mediocrity by taking intelligent risks so they find their own authentic path and be more human at work.

Break a Rule is designed to help you . . .

• Build a new future beyond the limiting stories of your past.

• Take smarter risks—more often.

• Find your own authentic path, strengths, and purpose.

My name is Rick Lewis

I’m a professional speaker, author, entertainer, and founder of Break a Rule—a development model based on a business book I wrote titled, 7 Rules You Were Born to Break.

I’ve walked the most non-traditional path to professional success of anybody I know, and it’s all come from saying yes and taking risks.

At age 15 I was hired to play Santa Claus at my hometown mall, flown in by helicopter from the local airport to the delight of hundreds of wide-eyed kids. But I only got the opportunity because earlier that year I put up handwritten flyers to hire myself out as a birthday party clown instead of flipping burgers with my friends at the local McDonald’s.

You wouldn’t expect someone who once aspired to be a birthday party clown to become a successful consultant and thought leader—but success doesn’t follow the rules we think it does.

Success follows those who trust and follow their human spirit.

That’s what Break a Rule is all about—developing the confidence to trust yourself on your own path.

What about you?

Do you sense your highest contribution is going to require a little more boldness, innovation, and courage?

Break a Rule is a turnkey professional development system that will support you to succeed by finding your own path, while increasing your joy and satisfaction at work.

And it’s simply about being fully and confidently human.

The World Economic Forum recently identified the top skills professionals are going to need by 2025.

The problem is . . .

7 of the noted skills are cancelled out by hidden rules that are unconsciously promoted in our culture, because we routinely obey them without even knowing we’re following them.

Rising above these 7 hidden rules is the first job of any professional who wants to succeed at work.

My own rule breaking practice and embrace of these skills took me from living off of donations as a clowning street performer—to presenting to hundreds of Fortune 500 companies as a corporate speaker.

Incredibly, I now receive five-figure paychecks for overfilling the water glasses of attendees at corporate events and then talking about how it relates to professional development.

Now I’m on a mission to help others thrive at work.

And I’d love to support you to rise above the traditional, standard, safe and conventional avenues to success—and enjoy the heck out of the adventure along the way.

I’m gathering a community of people who want to join forces and encourage each other to:

• explore

• discover

• try new things

• engage their authenticity

• and be human at work.

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How Break a Rule Works

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Step 1 - Start with the quiz

Your Break a Rule adventure will start with the Risk Finder quiz.

This proprietary algorithm paired with unique questions will tell you exactly which risks you’ll most benefit from taking.

You’ll discover your professional strengths and gaps as a rule breaker.

(You’ll also learn how to properly pronounce the word “comptroller.” Don’t pretend you haven’t wondered.)

The quiz should take you no more than 5 minutes to complete—unless of course it’s your boss who sent you here to take it—in which case, you can give yourself to the end of the day Tuesday to finish it up.

Step 2 - Engage the challenges

After you receive your results, you’ll be directed to a sample a first challenge that will be custom selected for you based on your results. It might look simple, but once you put it into action don’t be surprised if you start to feel like a superhero and wonder what other simple actions could light you up in the same way.

Luckily there are 3 more sample challenges waiting for you in the Challenge Library.

Step 3 - Enjoy the real you

Breaking the right rules is a process of restoring confidence in your authentic human spirit. One Break a Rule user put it this way,

“I need these challenges. They make me think. They make me more of who I was intended to be. “ — Justin Bentley 

Step 4 - Get full access

Paid subscribers enjoy the kind of growth tools and benefits you’d expect from a $2,000 professional development training.

But for $10/month!

Professional growth comes when an individual takes courageous, real-life steps toward inspired action.

Break a Rule streamlines the process of finding those custom actions that will most benefit you. You don’t need a fancy binder, a hotel room, and time away from your family and existing responsibilities to leap forward in your career. Those are unnecessary costs that Break a Rule eliminates.

What you need is consistent encouragement to take small risks in an authentic direction.

That’s Break a Rule.

But if you want to stay on the free plan, you’ll learn more about:

• small action science

• intelligent risk-taking

• authentic expression

• learning and development

• & the Break a Rule model

. . . through free articles that will show up in your inbox once a week.

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Any Questions?

Yes, you there, in the back.

What do you mean, “Is this for real?”

Yes . . . this is how Break a Rule works.

What’s that?

“How can I claim that taking small risks will transform your life?”

Well, look, you haven’t even tried it yet, and while it may look simple, when you actually engage these challenges you’re going to start having incredible days at work.

And look, if you subscribe and don’t get the benefits you were hoping for, just let me know and I’ll refund your payment, in full, no questions asked, other than,

“What the heck is wrong with you?!”

Ha ha, just kidding, of course.

Actually, I’ll only ask what didn’t work for you, and whether you might consider trying Break a Rule again after you leave professional politics and recover your sense of humor.

Ok. That pretty much covers it.

You can sign up right here.

The Break a Rule Vision

I see a world where confident professionals:

• Bring their human spirit to work in the form of play, creativity, experimentation, and intelligent risk.

• Freely express their authenticity through emotional intelligence and use their actual faces to communicate just as much as emoticons.

• Create meaningful connections and conversations with colleagues, customers, and grocery store cashiers.

I’m focused on providing:

• Unique tools and approaches to professional development that may involve alternative uses for staplers, experiments with intelligent failure, and occasional low-brow humor.

• Education and resources for the practice of intelligent misbehavior, fun ways to disrupt useless meetings, and support to those how have pretended to be wallflowers to reveal their badass selves.

• Access to a dedicated community of growth advocates, leaders, and executive play artists.