Today’s practice is to identify a customer or client who has been coming to you that you’re not the best person to help. We want to be “the” person of course — the supplier, expert, or solution provider of choice — and so we turn ourselves inside out and keep reinventing ourselves to please that person or organization that just isn’t a fit for our unique strengths and our vision for distinct contribution. Admitting the mismatch of purpose and helping a client to move on is an action of Intelligent Misbehavior. Providing friendly alternative direction to a customer who can be better assisted by another individual or organization is a service to all parties involved.
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